WASHINGTON – U.S. Senators Amy Klobuchar (D-MN), Chris Coons (D-DE), Marsha Blackburn (R-TN), and Thom Tillis (R-NC), joined by U.S. Representatives Maria Salazar (R-FL) and Madeline Dean (D-PA), reintroduced the bipartisan Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act. This legislation aims to protect Americans' voice and likeness and combat the proliferation of AI deepfakes.
“Americans from all walks of life are increasingly seeing AI being used to create deepfakes in ads, images, music, and videos without their consent,” said Senator Klobuchar. “We need our laws to be as sophisticated as this quickly advancing technology. Our bipartisan NO FAKES Act will establish rules of the road to protect people from having their voice and likeness replicated through AI without their permission.”
“Nobody—whether they’re Tom Hanks or an 8th grader just trying to be a kid—should worry about someone stealing their voice and likeness,” said Senator Coons. “Incredible technology like AI can help us push the limits of human creativity, but only if we protect Americans from those who would use it to harm our communities.”
“Tennessee is known around the world for its rich music history and is home to an incredibly talented creative community,” said Senator Blackburn. “Artists’ rights to their voice, image, and likeness must be protected under the law, and the NO FAKES Act is an important first step in protecting our creative community against the misuse of generative AI.”
The NO FAKES Act would:
- Create a property right in a person’s AI-generated digital replica;
- Hold individuals or companies liable if they produce an unauthorized digital replica of an individual;
- Establish a notice-and-takedown process so victims of unauthorized deepfakes have an avenue to get online platforms to take down the deepfake;
- Exclude certain digital replicas from coverage based on recognized First Amendment protections;
- Largely preempt State laws addressing digital replicas to create a workable national standard.
This legislation is endorsed by the Recording Industry Association of America; Motion Picture Association; SAG-AFTRA; YouTube; Recording Academy; OpenAI; Warner Music Group; Universal Music Group; Sony Music; The Walt Disney Company; IBM; Vermillio; Hive; Independent Film & Television Alliance; American Bar Association; WME; Creative Artists Agency; Human Artistry Campaign; National Association of Broadcasters; Department for Professional Employees, AFL-CIO (DPE); the Model Alliance; ASCAP; Nashville Songwriters Association International; the Authors Guild; the National Center on Sexual Exploitation; Television Academy; Enough is Enough; American Association of Independent Music; and more.
Klobuchar and Senator Ted Cruz’s (R-TX) bipartisan TAKE IT DOWN Act, which would criminalize the publication of non-consensual intimate imagery and establish a notice-and-takedown regime to require online platforms to remove these images, unanimously passed the Senate in February 2025 and passed the House Energy and Commerce Committee earlier this week.